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Question: Write on the topic Using Social Media in the Workplace to Communicate. Answer: Introduction The use of social media carries significant importance to make the business productive. The use of Social media as the means of communication tools is important for the team members of the organization. There are numerous ways to leverage the use of social media at the workplace (Adamovic, Potgieter Mearns, 2012). Whether the manager, team member, business leader or the HR professionals, they can use the social media to make common communication platform and share the information and communication specifically in such a way that would encourage sharing, collaboration and input in the business. When it is relating social media for the means of distributing collaboration and information, social media in a greater way engage employees and the brand ambassadors from all the positions within the organization. Therefore, to emphasize on the importance of the social media, here, FACEBOOK, SKYPE, SNAPCHAT, INSTAGRAM have been chosen to prove their reliability as a social media in the working place for waging communication (Anderson, 2015). The types of Social media The important social medias that are chosen for initiating proper business communication are facebook, snapchat, skype and instagram. These social media platforms are taken into consideration as the way of coordinating the employees in the workplace in the 21st century. Facebook: Firms can use facebook groups in terms of messaging to allow their employees to wage communication within the same interface. The groups that are used in the facebook enhance communication within the business, allowing the employees to share their information, questionnaires and images. After the email, facebook is considered to be the only internal mode of communication that does not require any particular training. The platforms familiarity is a win for the workplace, which made the employees engagement stronger with time. Facebook understands as a result, the value of good communication in a workplace (Adamovic, Potgieter Mearns, 2012). With its huge enterprise, Facebook is showing a stake in the collaboration of the employees. It has proved that the internal communication is in the radar of diplomatic players as well as the stakeholders should take this as notice. The messages in facebook allow the business to send quick information to the employees. The business head might crea te a facebook group to send out the updates to the members of the department. Employees in further, can use facebook for collaboration and communication. The company can use facebook to make its promotion stronger in order to recruit employees for their business (Ramsaran Fowdar, 2013). Skype Skype is another mode of waging communication in the workplace for the purpose of business (Heymann, 2012). By using Skype, it is possible to be connected with the team of employees across the world. As if despite staying abroad, the employee would not feel isolated. It provides from the provisions of collaborative team sessions to a live streaming of any meetings or dialing into any conferences by using phone. The Skype for the purpose of business is framed for all the needs of meeting (Heymann, 2012). Through the usage of Skype, it becomes possible to make, transfer and receive the calls of business in the office, at home or on the roads using mobile. Video conferencing in skype enables the team leaders to prepare a communication framework in order to deliver the messages with the team members. The process of conducting communication in skype is the way to promote conversation face-to-face. For this reason, Skype must be taken into account in the workplace for bringing together the employees to cooperate on the work done. Snapchat: Snapchat is another significant social networking platform, which can be used for the means of communication in the workplace. There is availability of more than 8 million videos which are viewed everyday on the Snapchat. Accordingly, the employees give response to the elements in order to welcome the main nature of the snapchat. In the companies, for the sake of employees, the company uses geolocated filters. These filters add up graphic elements to the videos and pictures (Silverman, 2014). If the filter is framed out well, people would look forward to add them . The companies would achieve their branded messages, which are sent to a larger section of the audiences where the employers add them to their stories. Snapchat can be utilized to launch new products or any related live events. Snapchat is also storytelling site. This is for the people who love stories. The content of the business is for the customers, it also proved to be helpful for the employees. Snapchat can help to tel l a story for a greater employee recognition, which would inspire the employees in the workplace to continue with their work in a much greater manner. Instagram: Instagram is another important social media, which can be used to engage the employees and to carry out effective means of communication in workplace. The instagram having over 700 million users have the capacity to prove itself an effective venue to attract millennial talents and increasing the engagement of the employees (Johnston, 2017). Companies through the mode of instgram can get to show how the companies are taking care of their people and balancing the corporate life. Among the companies, for example, the nail company culture are regarded as the tech giants in San Francisco and according to the CEO of Red Panda Gareth Hawkey that it is important to nurture both the professional and personal sides of the employees, that is what the nail company teaches (Johnston, 2017). It is significant to build a working environment that would help the people about the creation of the greater products. This social networking site can be used as the process of building brands. Reliability test The five-reliability test was conducted for each of the social networking sites that are mentioned above. These tests are done in order to make sure that the chosen social networking sites are successful in meeting their aims or not. Facebook Firstly, Facebook consists of more than 3 billion users across the world and it is regarded as one of the interesting social media sites to carry out the business. It is a vibrant form of social website, which is being frequently used by the employees to maintain their communication level. Secondly, the customary facebook design is an appropriate way to associate the followers or visitors. The business people in this particular page can come across the new visitors and influence them to join their business. Thirdly, getting access to the vital information is another significant reliable opportunity where the pages of the facebook automatically gets updated (Ramsaran Fowdar, 2013). As mentioned before, creating groups in the facebook is another way to engage the employees to discuss the objectives of the company. In this way, the businesspersons can gradually rely on the success of the business through the medium of facebook. Fourthly, Facebook is reliable because it consists of the provision of share, comment and like. These are the excellent ways to attract the visitors by stating about the aims and objectives of the company and the images of the company, in order to attract the frequent visitors or followers (Ramsaran Fowdar, 2013; Smith, 2012). Fifthly, the administrator of the facebook page can link their interest of their business through the process of audience segmentation based on their status, language work and education. This would prove to be reliable while targeting the audiences. Skype Firstly, it is reliable because the Skype for business is integrated with the office 365 services; the product added a greater experience to the clients with the online updated services. Secondly, the skype for business uses more than 400 million currently to communicate. The employees all around the world, in order to make an integrated workplace, chat over skype. The software and hardware solutions are compatible with the provisions of Office 2013 (Tuten, 2012). Thirdly, the employees in a workplace can be easily connected with each other as well as with the external users, this in turn also reducing the administrative efforts for controlling different calling tools and IM (Tuten, 2012). Fourthly, the new platform of skype offers the features and delivers compliance, control to the IT and enterprise based grade security. Fifthly, most importantly, the skype for business carries the features of the cheapest services of VoIP. Snapchat: Firstly, Snapchat shows to the audiences about the live service of any trade fairs, this act as an easier way to communicate with the employees of the business and making them participate in the trade shows (Silverman, 2014). Secondly, the content, which is provided by the snapchat, is reliable as it shows the present moments of any situations (Silverman, 2014). Thirdly, Snapchat unlike other websites is relayed through the mode of photos and videos. Fourthly, the utilization of the 16 handles of snapchat for giveaways, compete to practice snapchat as a tool of marketing. Fifthly, Snapchat shared behind the scenes, which reflect on the internal workings of the company and giving them idea about the authenticity of companys brand. Instagram Firstly, the rate of engagement is higher in Instagram than in other sites. Instagram posts visual marketing for the targeted audiences. Secondly, with the expansion of Instagram, the start up business is posting about their companys profile to further communicate with the recruitment process. Thirdly, the posts in the instagram bear enough clarity. The use of strategic hashtags is importantly encouraging the exposure of the posts to the new users such as using hashtags. Fourthly, there are smaller numbers of customers who are following instagram, business can target them, and later that small group of customers can grow to a community to important levels. Fifthly, Instagram is reliable as it signals user to change their password of their account after every six months (Tuten, 2012). Accordingly, it is possible for the business to maintain their privacy while waging further communication. Therefore, it can be concluded that, social media communication is necessary for controlling the culture of both external and internal workplaces. The need of social media is increasing and it should be used properly by the business to communicate with the employees properly and it is important to see whether the social media is reliable or not. The topic discusses about four important social medias and their functions within the realm of business. The reliability test has been conducted to prove that business firms can depend upon these social medias for making communication better. References Adamovic, D., Potgieter, A., Mearns, M. (2012). Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company.South African Journal of Information Management,14(1), 1-7. Anderson, K.E.,( 2015). Getting acquainted with social networks and apps: Snapchat and the rise of ephemeral communication.Library Hi Tech News,32(10), pp.6-10. Heymann-Reder, D., (2012).Social Media Marketing. Addison-Wesley Verlag. Johnston, A. (2017). How to Create an Instagram Marketing Strategy.Sprout Social. Retrieved May 2nd. Ramsaran-Fowdar, R.R. Fowdar, S., (2013). The implications of Facebook marketing for organizations.Contemporary Management Research,9(1), p.73. Silverman, A. (2014). NFL teams adopt Snapchat as marketing tool with hope of reaching younger fans.Sports Business Daily. Smith, M. (2012).Facebook Marketing. Wiley. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.