Can People Really Multitask or Is It a Myth

The short answer to whether people can really multitask is no. Multitasking is a myth. The human brain cannot perform two tasks that require high-level brain function at once. Low-level functions like breathing and pumping blood arent considered in multitasking. Only the tasks you have to think about are considered. What actually happens when you think you are multitasking is that you are rapidly switching between tasks. How the Brain Works The cerebral cortex handles the brains executive controls. Those controls, divided into two stages, organize the brains tasks processing. The first is goal shifting. This happens when you switch your focus from one task to another. The second stage is rule activation. This turns off the rules (how the brain completes a given task) for the previous task and turns on the rules for the new task. So, when you think you are multitasking you are actually switching your goals and turning the respective rules on and off in rapid succession. The switches are fast (tenths of a second) so you may not notice them, but those delays and the loss of focus can add up.

Annotated Bibliography On Encryption And Cryptography

Contents 1 Cryptography 2 Introduction 2 Methods of encryption or cryptography. 2 Symmetric 2 Asymmetric 2 Operation and Working of Both Methods 3 Ingredients of symmetric encryption 3 Working of symmetric cryptography (Graphical Representation) 4 Ingredients of Asymmetric cryptography 4 Working principal of Asymmetric encryption (Graphical representation) 5 Strengths and Weaknesses of Both 6 Strength of Symmetric Encryption 6 Strength of Asymmetric Encryption 6 Weakness of symmetric encryption 6 Weakness of Asymmetric Cryptography 6 Use of Symmetric and Asymmetric cryptography in IT sector 7 2. VPN and Cryptography in VPN 7 Types of VPN 8 Site-To-Site VPN 9 Remote Access VPN 9 3. Authentication of Users in Windows Environment 10 Integrated Windows Authentication 10 Basic Authentication 10 Digest Authentication 11 4. Kerberos Protocol 11 Kerberos V5 Protocol Standard 12 Encryptions used by the Kerberos v5 protocol 12 Helping Hands (web references) 13 1 Cryptography Introduction The concept of securing the messages through cryptography has a long history. The word cryptography stems from the two Greek words â€Å"crypto† and â€Å"grafein† meaning â€Å"hidden† and â€Å"write† respectively. Julius Caesar is credited with creating one of the earliest methods of cryptography system to send the message to his generals. Cryptography simply means to encrypt your message into something else so that nobody can read it that is not authorised to read the information. Only that person canShow MoreRelatedA Research on the Internal Control for Information Security3378 Words   |  13 Pagesï » ¿Internal Control for Information Security PLEASE PUT THE TOPIC DEFINITION STATEMENT HERE AT THE FIRST PAGE PLEASE PUT THE ANNOTATED BIBLIOGRAPHY AT THE LAST PAGE BEFORE THE REFERENCE PAGE Introduction Control is a set of mechanism that assists an organization to attain the desired objective. Control is fundamental to achieve organizational goal, and control aligns the aspiration of workforce with their capabilities. On the other hand, internal control for information security is the practiceRead MoreAnnotated Bibliography: Internal Control for Information Security1614 Words   |  7 PagesInternal Control for Information Security: Annotated Bibliography Making the case for Network Security. (2012, Apr 19). Retrieved from Wikibon Blog: http://wikibon.org/blog/making-the-case-for-network-security/ This author addresses the central concerns regarding information security in the modern business world using broad strokes to make the importance of network security as a key business operation readily apparent to the reader. As the article is addressed primarily on business managers and

The Effectiveness of Celebrity Endorsement in Advertising Free Essays

Advertising is one of the most effective strategies of non-price competition, that’s why it is closely associated and widely used in terms of monopolistic competition. Companies in monopolistic competitive market can not sell more of their differentiated product without lowering the price. Thus, advertising is a great instrument to gain more customers and increase the sales without cutting the price. We will write a custom essay sample on The Effectiveness of Celebrity Endorsement in Advertising or any similar topic only for you Order Now Despite of different views on economic effectiveness of advertising, modern large companies in monopolistic competition spend millions of dollars for promotion of own brands, goods or services. It is a known tactic to employ celebrity endorsement for advertising own product. In particular, for many years Michael Jordan has been appearing in Nike ads, and the products of this company are associated with Jordan on global scale. Many companies use a celebrity or athlete for advertising its goods or services because celebrity endorsement attracts more attention of target audience, as well as it increases credibility and improves reputation of the brand in customers’ eyes, leading eventually to higher sales. Specialists comment that celebrity is already a known brand, and his/her endorsement of the product helps to make it more popular. â€Å"You have the core brand and then you have the celebrity brand, and, when that confluence is positive, the impact can be tremendous† (Storey, 2006). In my opinion, participation of professional athletes in ads of certain brands can be considered quite convincing and effective from two perspectives. First of all, only successful powerful companies, which offer mostly first-class quality products, can afford inviting famous sportsmen (like Michael Jordan or David Beckham) to advertise their goods. Besides, sport is a passion of people of different ages. Both children and adults around the world love sports very much, and that’s why target audience of such advertising is very large. Nevertheless, recently British specialists found out that currently the effectiveness of celebrity endorsement is firmly decreasing (BBC News, 2007). References Celebrity Ads’ Impact Questioned. (2007, February 27). BBC News. The British Broadcasting Company. Retrieved February 25, 2008, from ;http://news.bbc.co.uk/1/hi/england/somerset/6400419.stm;. Storey, L. (2006, October 12). Seeing Stars. The New York Times. Retrieved February 25, 2008. How to cite The Effectiveness of Celebrity Endorsement in Advertising, Essay examples

Social Media in the Workplace-Free-Samples-Myassignmenthelp.com

Question: Write on the topic Using Social Media in the Workplace to Communicate. Answer: Introduction The use of social media carries significant importance to make the business productive. The use of Social media as the means of communication tools is important for the team members of the organization. There are numerous ways to leverage the use of social media at the workplace (Adamovic, Potgieter Mearns, 2012). Whether the manager, team member, business leader or the HR professionals, they can use the social media to make common communication platform and share the information and communication specifically in such a way that would encourage sharing, collaboration and input in the business. When it is relating social media for the means of distributing collaboration and information, social media in a greater way engage employees and the brand ambassadors from all the positions within the organization. Therefore, to emphasize on the importance of the social media, here, FACEBOOK, SKYPE, SNAPCHAT, INSTAGRAM have been chosen to prove their reliability as a social media in the working place for waging communication (Anderson, 2015). The types of Social media The important social medias that are chosen for initiating proper business communication are facebook, snapchat, skype and instagram. These social media platforms are taken into consideration as the way of coordinating the employees in the workplace in the 21st century. Facebook: Firms can use facebook groups in terms of messaging to allow their employees to wage communication within the same interface. The groups that are used in the facebook enhance communication within the business, allowing the employees to share their information, questionnaires and images. After the email, facebook is considered to be the only internal mode of communication that does not require any particular training. The platforms familiarity is a win for the workplace, which made the employees engagement stronger with time. Facebook understands as a result, the value of good communication in a workplace (Adamovic, Potgieter Mearns, 2012). With its huge enterprise, Facebook is showing a stake in the collaboration of the employees. It has proved that the internal communication is in the radar of diplomatic players as well as the stakeholders should take this as notice. The messages in facebook allow the business to send quick information to the employees. The business head might crea te a facebook group to send out the updates to the members of the department. Employees in further, can use facebook for collaboration and communication. The company can use facebook to make its promotion stronger in order to recruit employees for their business (Ramsaran Fowdar, 2013). Skype Skype is another mode of waging communication in the workplace for the purpose of business (Heymann, 2012). By using Skype, it is possible to be connected with the team of employees across the world. As if despite staying abroad, the employee would not feel isolated. It provides from the provisions of collaborative team sessions to a live streaming of any meetings or dialing into any conferences by using phone. The Skype for the purpose of business is framed for all the needs of meeting (Heymann, 2012). Through the usage of Skype, it becomes possible to make, transfer and receive the calls of business in the office, at home or on the roads using mobile. Video conferencing in skype enables the team leaders to prepare a communication framework in order to deliver the messages with the team members. The process of conducting communication in skype is the way to promote conversation face-to-face. For this reason, Skype must be taken into account in the workplace for bringing together the employees to cooperate on the work done. Snapchat: Snapchat is another significant social networking platform, which can be used for the means of communication in the workplace. There is availability of more than 8 million videos which are viewed everyday on the Snapchat. Accordingly, the employees give response to the elements in order to welcome the main nature of the snapchat. In the companies, for the sake of employees, the company uses geolocated filters. These filters add up graphic elements to the videos and pictures (Silverman, 2014). If the filter is framed out well, people would look forward to add them . The companies would achieve their branded messages, which are sent to a larger section of the audiences where the employers add them to their stories. Snapchat can be utilized to launch new products or any related live events. Snapchat is also storytelling site. This is for the people who love stories. The content of the business is for the customers, it also proved to be helpful for the employees. Snapchat can help to tel l a story for a greater employee recognition, which would inspire the employees in the workplace to continue with their work in a much greater manner. Instagram: Instagram is another important social media, which can be used to engage the employees and to carry out effective means of communication in workplace. The instagram having over 700 million users have the capacity to prove itself an effective venue to attract millennial talents and increasing the engagement of the employees (Johnston, 2017). Companies through the mode of instgram can get to show how the companies are taking care of their people and balancing the corporate life. Among the companies, for example, the nail company culture are regarded as the tech giants in San Francisco and according to the CEO of Red Panda Gareth Hawkey that it is important to nurture both the professional and personal sides of the employees, that is what the nail company teaches (Johnston, 2017). It is significant to build a working environment that would help the people about the creation of the greater products. This social networking site can be used as the process of building brands. Reliability test The five-reliability test was conducted for each of the social networking sites that are mentioned above. These tests are done in order to make sure that the chosen social networking sites are successful in meeting their aims or not. Facebook Firstly, Facebook consists of more than 3 billion users across the world and it is regarded as one of the interesting social media sites to carry out the business. It is a vibrant form of social website, which is being frequently used by the employees to maintain their communication level. Secondly, the customary facebook design is an appropriate way to associate the followers or visitors. The business people in this particular page can come across the new visitors and influence them to join their business. Thirdly, getting access to the vital information is another significant reliable opportunity where the pages of the facebook automatically gets updated (Ramsaran Fowdar, 2013). As mentioned before, creating groups in the facebook is another way to engage the employees to discuss the objectives of the company. In this way, the businesspersons can gradually rely on the success of the business through the medium of facebook. Fourthly, Facebook is reliable because it consists of the provision of share, comment and like. These are the excellent ways to attract the visitors by stating about the aims and objectives of the company and the images of the company, in order to attract the frequent visitors or followers (Ramsaran Fowdar, 2013; Smith, 2012). Fifthly, the administrator of the facebook page can link their interest of their business through the process of audience segmentation based on their status, language work and education. This would prove to be reliable while targeting the audiences. Skype Firstly, it is reliable because the Skype for business is integrated with the office 365 services; the product added a greater experience to the clients with the online updated services. Secondly, the skype for business uses more than 400 million currently to communicate. The employees all around the world, in order to make an integrated workplace, chat over skype. The software and hardware solutions are compatible with the provisions of Office 2013 (Tuten, 2012). Thirdly, the employees in a workplace can be easily connected with each other as well as with the external users, this in turn also reducing the administrative efforts for controlling different calling tools and IM (Tuten, 2012). Fourthly, the new platform of skype offers the features and delivers compliance, control to the IT and enterprise based grade security. Fifthly, most importantly, the skype for business carries the features of the cheapest services of VoIP. Snapchat: Firstly, Snapchat shows to the audiences about the live service of any trade fairs, this act as an easier way to communicate with the employees of the business and making them participate in the trade shows (Silverman, 2014). Secondly, the content, which is provided by the snapchat, is reliable as it shows the present moments of any situations (Silverman, 2014). Thirdly, Snapchat unlike other websites is relayed through the mode of photos and videos. Fourthly, the utilization of the 16 handles of snapchat for giveaways, compete to practice snapchat as a tool of marketing. Fifthly, Snapchat shared behind the scenes, which reflect on the internal workings of the company and giving them idea about the authenticity of companys brand. Instagram Firstly, the rate of engagement is higher in Instagram than in other sites. Instagram posts visual marketing for the targeted audiences. Secondly, with the expansion of Instagram, the start up business is posting about their companys profile to further communicate with the recruitment process. Thirdly, the posts in the instagram bear enough clarity. The use of strategic hashtags is importantly encouraging the exposure of the posts to the new users such as using hashtags. Fourthly, there are smaller numbers of customers who are following instagram, business can target them, and later that small group of customers can grow to a community to important levels. Fifthly, Instagram is reliable as it signals user to change their password of their account after every six months (Tuten, 2012). Accordingly, it is possible for the business to maintain their privacy while waging further communication. Therefore, it can be concluded that, social media communication is necessary for controlling the culture of both external and internal workplaces. The need of social media is increasing and it should be used properly by the business to communicate with the employees properly and it is important to see whether the social media is reliable or not. The topic discusses about four important social medias and their functions within the realm of business. The reliability test has been conducted to prove that business firms can depend upon these social medias for making communication better. References Adamovic, D., Potgieter, A., Mearns, M. (2012). Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company.South African Journal of Information Management,14(1), 1-7. Anderson, K.E.,( 2015). Getting acquainted with social networks and apps: Snapchat and the rise of ephemeral communication.Library Hi Tech News,32(10), pp.6-10. Heymann-Reder, D., (2012).Social Media Marketing. Addison-Wesley Verlag. Johnston, A. (2017). How to Create an Instagram Marketing Strategy.Sprout Social. Retrieved May 2nd. Ramsaran-Fowdar, R.R. Fowdar, S., (2013). The implications of Facebook marketing for organizations.Contemporary Management Research,9(1), p.73. Silverman, A. (2014). NFL teams adopt Snapchat as marketing tool with hope of reaching younger fans.Sports Business Daily. Smith, M. (2012).Facebook Marketing. Wiley. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.